Rebuilding a luxury e-commerce experience with an AI-native workflow
Djihan is a Paris-based fine jewelry brand built around 18K gold, natural diamonds, limited drops and an emotional universe around the Cube. As the brand grows, the website needs to communicate that world with the same sophistication as the product.
I'm not designing individual landing pages — I'm rethinking and rebuilding the whole experience: website strategy, information architecture, collection hierarchy, product storytelling, conversion paths, editorial, copy and visual direction.
Two major ideas anchor the experience. The Djihan Digital Concierge gives customers immediate answers to questions and, when a human touch matters, connects them directly with a client advisor.
Our People brings Djihan's cultural world to life — celebrities, influencers and people in our circle wearing pieces from current collections and the archive, with every featured piece shoppable directly from the page.
Years inside the brand mean I understand its customer, products, voice, launches and visual world — and can translate that directly into the digital product, rather than handing a brief to a developer with none of that context.
